We invest where people, not brands, own demand
We invest where people,
not brands,
own demand
In hundreds of markets, people rely on trusted experts we call “producers” but are also known as:
Freight brokers
Interior designers
Private teachers
MedSpa owners
Talent agents
Fund wholesalers
Influencers
Retirement plan advisors
Real estate stagers
Landscapers
Therapists
Investment bankers
CPA/tax advisors
Catering business owners
Sports agents
Freight brokers
Interior designers
Private teachers
MedSpa owners
Talent agents
Fund wholesalers
Influencers
Retirement plan advisors
Real estate stagers
Landscapers
Therapists
Investment bankers
CPA/tax advisors
Catering business owners
Sports agents
IP licensing brokers
Plaintiff attorneys
Private jet brokers
Wedding planners
Clinicians
Healthcare consultants
Executive coaches
College advisors
General contractors
Regulatory consultants
Custom tailors
Mortgage originators
Pool builders
Art dealers
Lawyers
IP licensing brokers
Plaintiff attorneys
Private jet brokers
Wedding planners
Clinicians
Healthcare consultants
Executive coaches
College advisors
General contractors
Regulatory consultants
Custom tailors
Mortgage originators
Pool builders
Art dealers
Lawyers
Management consultants
Benefits consultants
Reinsurance brokers
PR agents
Independent physician practice owners
Institutional investment consultants
Fund placement agents
Home inspectors
Real estate agents
Financial advisors
Fitness studio owners
Private client bankers
Mediation/arbitration professionals
Personal trainers
Title agents
Management consultants
Benefits consultants
Reinsurance brokers
PR agents
Independent physician practice owners
Institutional investment consultants
Fund placement agents
Home inspectors
Real estate agents
Financial advisors
Fitness studio owners
Private client bankers
Mediation/arbitration professionals
Personal trainers
Title agents
Portfolio
Our founders are transforming how producers work
Together they already empower 80,000+ agents, advisors, brokers, and business owners, and anchor more than $1 billion in revenue and more than $20 billion in consumer spend.
AI is accelerating the rise of
producer aggregators
Thesis
Producer industries make up about 20% of the US economy, and they have stayed fragmented because producers are local by nature.
The platforms that aggregate producers will become the infrastructure for their industries.
These businesses take different forms:
Operating system for
a producer market
Digital infrastructure in
a producer market
Marketplace connecting
producers to suppliers
Here's what we're thinking about.
Catch up by reading Viewpoint quarterly investment letters, where we dive into the latest developments with our thesis, portfolio, and venture markets.
Building in a producer
market? Let’s talk
