All-in-one solution for top-performing freight agents
Headquarters
New York, NY
Investment Year
2026
Founders
Dan Friedman, Sam Gerstenzang
About
Goodlane is the AI-native parent brokerage that helps elite freight agents launch, run, and scale their own independent agencies. It bundles the software agents need to grow (lead generation, quoting, load planning, and track-and-trace) with the full parent back office (credit, financing, billing and collections, insurance and claims, and carrier vetting and fraud prevention). AI agents handle the operational work that brokers once staffed out to junior teams, freeing them to spend their time winning and serving customers. The result gives independent agents the tools, financing, and support historically available only inside the largest brokerages.
Investment Thesis
Freight brokerage is a classic producer market: agents own the shipper relationships and are paid on commission, while carriers own the trucks that move the freight. Those agents work under parent brokerages built on decades-old software that take 30-50% of what they earn. Goodlane rebuilds the parent on a modern AI stack, which allows it to deliver a better agent experience with greater cost efficiency.
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